Nike has reported its sharpest revenue decline in five years, with stagnant consumer demand and challenging market conditions contributing to the drop. The company’s 2025 financial results revealed a significant decline in sales across key regions, including North America and Europe.
Analysts cite changing consumer preferences and economic uncertainties as major factors behind the decline. Nike’s CEO stated, “We are navigating a difficult period but remain focused on innovation and long-term growth.”
The company plans to revamp its product offerings and accelerate its digital transformation efforts to regain market share. However, Nike’s stock fell by 8% following the earnings report, reflecting investor concerns.
