Skechers founder Robert Greenberg, 85, will step down as CEO in 2026 after 33 years, accelerated by 3G Capital’s $8.5B acquisition. His departure marks the end of an era for the quirky brand known for celebrity-driven “comfort first” marketing.
Transition Plan:
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Interim CEO: Current COO David Weinberg, a 25-year Skechers veteran instrumental in scaling global operations, will step in as interim CEO to stabilize the brand during the ownership shift.
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3G’s Pick: 3G Capital has tapped Katie Becker, former President of Vans Americas renowned for tripling the brand’s DTC sales, to assume the CEO role in 2027—a clear signal of its focus on data-led growth over founder-led creativity.
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Product Shift: The new leadership will prioritize algorithm-driven product development, replacing founder Robert Greenberg’s instinctual design ethos with consumer analytics and A/B testing to maximize mass-market appeal.
Legacy Check:
Greenberg built Skechers from a 1M startup to a 7.4B revenue powerhouse. Critics fear 3G’s metrics-driven model will erase his “anti-Nike” ethos.
