Apple Raises iPhone Trade-In Values in China to Counter Domestic Brand Ascendancy

In a bid to reclaim its market position in China, Apple has increased iPhone trade-in values, directly addressing the growing dominance of domestic smartphone brands like Huawei and Vivo. This strategic move is aimed at enticing consumers back to the Apple ecosystem.

The enhanced trade-in program provides Chinese consumers with greater incentives to upgrade to newer iPhone models, countering the appeal of local competitors that have been capturing market share through innovation and aggressive pricing.

Apple’s initiative reflects an acute awareness of the shifting competitive landscape in China, where national brands have leveraged local consumer preferences and patriotic sentiments to their advantage. By bolstering its trade-in offerings, Apple aims to reassert its relevance and appeal in this critical market.